News

Saratoga Hospital Partners with Imagine That

Saratoga Hospital recently chose Imagine That as their new marketing partner. We will be working with them to devise new communications strategies and creative campaigns.

This new client makes an especially nice fit with us, since we have a tremendous amount of healthcare marketing experience. We look forward to helping Saratoga Hospital make the communities it serves more fully aware of what an exceptional community hospital this truly is.

Best in Show!

Think Breakfast! was the first interactive project ever to win the award for Best in Show! at the most recent Albany Ad Club Nori Awards.

Our NYS Education Department campaign,Think Breakfast!, teachs kids the importance of eating breakfast and making good food choices. As part of our program, each year, we develop an educational CD-ROM game in tandem with FutureMedia for teachers to use in their classrooms. In our surveys, the games always get high marks from teachers and students.

Take a look at the whole campaign on ThinkBreakfast.com

A Bit of the Cobbler’s Children Syndrome

You may have noticed we’re sprucing things up a bit around here.  But our new site is still a work in progress. We’ve been caught up in the  cobbler’s children syndrome —  you know, the story about the cobbler who’s too busy making shoes for everybody else, so his own kids go without.  In our case, the clients must come first. And (we’re not complaining!) our clients have been keeping us quite busy.

Keep checking back to watch our progress.

Imagine That Awards

For our client, SUNY Potsdam, we won in three categories in the 25th Annual Educational Advertising Awards.  Sponsored by Higher Education Marketing Report, this is the largest educational advertising awards competition in the country.

Both our admissions recruitment poster and “Academic Excellence” brochure won gold awards.  We received a merit award for the entire admissions recruitment package of materials.

Following are a few more awards that have come our way.

NORI Awards for:

  • Baystate Rapid Care
  • Think Breakfast! CD Game
  • Think Breakfast! full campaign
  • Think Breakfast! video

and last but not least –

  • 2010 BEST OF SHOW  -  Think Breakfast! Childhood Nutrition Game