Reviews

WOT Must-Have-Plugin for Safer Web Surfing

By Karen | Published April 20th, 2011

WOT Safe Surfing Because I spend most of my waking life researching and working on the internet, and because I have better things to do than spend time investigating each site's safety beforehand,  I let WOT do the heavy lifting for me. While I know that technically this plugin has nothing to do with marketing or advertising or design or even web development, I do consider web safety as part of the work I perform with every website I build. So I wanted to share a tool that will help keep you, your kids, and your computer safe from the nastier side of the internet.

While you can grab the download from CNET.com, I recommend that you download directly from WOT, where you can select from any of these browsers.

WOT Browser Options

Here is CNET's review:

As wonderful as the Internet is, it has its seedy underbelly, too: Web sites that will rip you off, spam your e-mail account, infect your computer with malware, steal your identity, expose your kids to inappropriate content, and all kinds of other bad stuff. Wouldn't it be great if you could somehow know about other people's experiences with particular Web sites? That's the idea behind WOT, or Web of Trust, an online community that lets people share their Web experiences via extensions for a variety of different browsers. We tested the Chrome version of the extension and it did not disappoint.

Using WOT is incredibly easy. Like other extensions, it appears as a small icon to the right of the browser address bar. The icon changes color depending on the quality of each particular Web site you visit, based on other users' ratings. A dark green icon means you're in the clear, while a red one is cause for serious concern; orange, yellow, and light green cover the areas in between. Sites are rated on four metrics: Trustworthiness, Vendor Reliability, Privacy, and Child Safety. Clicking on the icon lets you view a site's rating in each of these categories and enter ratings of your own. WOT doesn't require registration, but if you choose to register you can take advantage of additional features, such as the capability to create a profile and write comments on sites' scorecards. We surfed around to several popular Web sites as well as a few shadier ones with WOT enabled, and its ratings seemed reliable to us. One particularly bad site really set off WOT's alarms, and it displayed a warning message that we had to click through in order to access the site. We especially liked that the WOT icon appears next to site names in search engine results, letting you know whether or not a site is safe before you click on it. The extension is supported by plenty of online documentation and there are lots of options for customizing WOT's behavior. Overall we were quite impressed with WOT and we think it's a great collaborative way to help ensure Internet safety.

WOT installs and uninstalls without issues. We highly recommend this extension to all users.

I couldn't agree more!

Leapfrog Anyone?

By Andrew | Published February 21st, 2011

In Africa, there are villages today going from no phones to cell phones, skipping the whole land-line phase. In Brazil, consumers have gone right from cash to debit cards, missing that entire business of writing checks.

Coined as “leapfrog technology,” this phenomenon is discussed in a book titled The Next Evolution of Marketing, by Bob Gilbreath. He argues that the next big leap in the advertising business will be to what he terms “marketing with meaning.” And he suggests it will be as significant a leap as going from no phones to cell phones.

.The Internet is not replacing advertising but shattering it, and all the king’s horses, all the king’s men, and all the creative talent of Madison Avenue cannot put it together again.

In broad strokes, Gilbreath’s notion is that smart marketers will leave behind the old forms of “interruptive” type advertising. Instead of inserting messages into television or radio programs, or filling up mailboxes, or plastering web pages with banners, companies will demonstrate how their products add value to our lives. Some examples: Charmin setting up and maintaining, at their cost, luxurious rest rooms in Times Square during the Christmas holidays and Samsung establishing free laptop charging stations in airports around the country. They got their message out there in ways that benefited both sides of the equation. They built good will as well as good exposure.

According to Gilbreath, these efforts all produced measurably great results for the companies, and were viewed as quite valuable services by the public.

What’s driving us to this new place? One factor cited is the rise of “Millennial” consumers. “This group grew up under a microscope of advertising attention that was rivaled only by the attention heaped on them by their helicopter parents,” Gilbreath states. “As a result, they are street smart and wise to the fact that companies are mainly motivated by the desire to pry a dollar bill out of their hands.”

“The Next Evolution of Marketing” is pretty convincing when it declares that the old ways of reaching consumers if not dead are certainly on life support, and that a smart way to move forward would be to treat people with respect by extending real not phony concern as we try to promote products and services. Consumers have been getting more savvy and acquiring more power for years. And the Internet has made the acquiring of that power a whole lot easier. But, personally, I’m not sure marketing with meaning represents the quantum leap Gilbreath makes it out to be. For years, we’ve had clients who promote their products or services with an eye towards reaching smart, thoughtful consumers.

5 Best File Sharing Tools

By Karen | Published January 16th, 2011

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Because as many of our clients are located out-of-state as in-state, and because we often work on tight deadlines, we need fast, efficient, and secure ways to exchange large files and assorted documents. That’s why we love online file sharing.

But you don’t have to have long distance clients (or friends and family) to find these file sharing tools handy. You may simply want to enjoy the benefits of having your files backed up, synced, and available from all of your computers.

If you haven’t yet discovered the benefits of online file sharing, just do a quick search and you’ll find nearly as many ways to share files as you have files to share.  But with such a dizzying array, how do you choose? Since we’ve tried many of them, let us help you narrow down some of the options.

Following are our favorite file sharing tools — because they’re secure and easy to use, because they work well with both Macs and PCs, because they’ve stood the test of time, and because they’re free (though most also have paid versions).

YouSendIt

Large File Email Service

Whether we need to email a large image or MP3 file, we do it with YouSendIt. With a free 100MB (and up to a whopping 2GB paid) file size limit, you’ll rarely run into email file attachment limits again. Just upload your file to YouSendIt, fill out the online email form, and send the recipient a link to download the file. The free version allows access to the download link  for up to seven days (for up to 100 downloads).

MediaFire

File Hosting Service

For those instances when you need to send or share a large number of media files (or any type file for that matter), give MediaFire a try. The service is free, offers unlimited disk space, allows unlimited file sizes and uploads, as well as unlimited downloads, and requires no sign-up to use any of the site’s features. The files you upload, however, can only be up to 100MB in size. The only people who won’t be salivating over MediaFire’s ease of image organizing and sharing options are those people who don’t have to deal with oodles of images everyday.

Filezilla

FTP Client

Whether you need an easy way to transfer files between your hard drive and web server, or you do your work on the web, or you just need a quick download, a good FTP client will make your life a lot easier. FileZilla is a free, cross-platform, open-source FTP (File Transfer Protocol) client. It’s fast, full-featured (including remote file editing), and reliable. If you do any kind of web work, Filezilla will quickly become indispensable.

Dropbox

File Storage and Syncing Application

For those of us who work and play on multiple computers, keeping our important files in sync used to be a hassle. Not any more.  Dropbox has saved the day with a service that instantaneously backs up and syncs your files over the internet and to any computer. Once installed, Dropbox creates a folder on your hard drive. Then any file you drag and drop inside that folder is automatically synced and monitored for changes. Every time a change is saved, it backs up and syncs the file again. Fantastic!

Zoho

Online Office Suite

Why Zoho instead of Google Apps? For strictly personal use, you may want to go with Google Apps, since their suite is more consumer-oriented. But if you need a more robust feature-packed business suite where you can work and collaborate online, Zoho is the way to go. Zoho offers a full compliment of office applications including a word processor and spreadsheet, as well as communication tools like chat and email, as well as collaboration tools like project managers and wikis. Check it out. We think you’ll be impressed with the wide range of applications, and the depth of features.

Why Web Developers Hate Internet Explorer

By Karen | Published January 10th, 2011

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In this case, two pictures are worth several thousand words..

Why We Hate Internet Explorer 6

Not all web browsers are created equal. Well, most all of them are, except for Internet Explorer. That’s because Microsoft doesn’t feel the need to follow the standards set by the World Wide Web Consortium, while just about everybody else does.

“So what?” you might ask.

For those of us who design web pages, that means we have to find a hack or or wind up redesigning just to make a template work in Explorer. The “So what” is that this winds up costing our clients extra money they shouldn’t have to spend for extra work we shouldn’t have to do.

For the sake of the sanity of all web developers everywhere, if you are using IE7 or even IE8 we implore you — UPGRADE TO IE9!  (It goes without saying that nobody but nobody should be on IE6 anymore.”

Or better yet, BOYCOTT EXPLORER  and SWITCH TO CHROME OR FIREFOX!

There, I feel better now.

That’s all for this public service announcement.