Web

How to Customize Your Facebook Business Page

By Karen | Published March 15th, 2012

All the recent changes to Facebook have business people scrambling to learn how to make the best use of these new tools. If you want to make changes to your Business Page, but are at a loss, start with this video created by the Facebook team. You’ll learn how to customize the look of your Page using new features like cover photo. If you don’t want to tackle making these changes yourself, give us a shout and we’ll help you.

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Social Media For Small Businesses

By Karen | Published March 9th, 2012

Social Media. Are you still thinking about testing the waters? We encourage you to jump in. The water’s fine. If you get stuck, give us a call and we’ll help you get started.

social media flowchard

What’s in a Name? Understanding Web Job Titles

By Karen | Published December 16th, 2011

I’ve found that there is a fair amount of confusion out there regarding web jobs and titles. Many lay people when seeking the help of a web professional use these job titles interchangably or even roll them all into one, mistakenly thinking that if you’re a “web person” you must do it all. But, in truth, the various components of a website and the people who work on them are not typically interchangable. A web designer doesn’t usually do the work of a web developer, and a web developer doesn’t usually do the work of a software engineer, though all parties are familiar with what the other parties do. Bottom line: Not all web titles are created equal. I’ll let Anardo parse out the particulars to help you gain a clearer understanding of the distinctions.

I am a senior Web Designer, and I am creating this post to educate the public about the differences between a Creative Designer, a Web Designer, a Technical Designer, a Web Developer, and a Software Engineer.

  • A Creative Designer is an artist in the space; he is AWESOME at creative thinking, and at conceptual based design in the digital space, like UI, UX, Experience Design, and Brand Experience Design. (You will find this type of professional in Design Studios across the world, like Fantasy Interactive, and II Advance! The guys who win FWA awards!)
  • A Web Designer is a “Designer” he uses Photoshop, and illustrator to create visually appealing websites for customers. He then uses HTML, CSS, and JavaScript for the layout, and interactivity of the website, or web based application.
  • A Technical Designer is the combination of a Web Designer, and a Web Developer, and at times a Software Engineer too! This professional is rare! I called them the Hybrids of our industry. (They can run an entire IT department by them self…)
  • A Web Developer writes code, and only code for the web. He can usually write HTML, JavaScript, PHP, jQuery, Dojo, XML, Json, SOAP UI, he can generate a wsdl. (These guys suck at CSS!)
  • A Software Engineer writes mother languages like Java, C#, C, C++, Objective C, he can be a DBA, he can easily set up an open source environment, and is for the most part pretty damn good at math.

All these professionals have one unique thing in common… THEY ALL HATE INTERNET EXPLORER

And, yes, it’s true– we all really hate Internet Explorer.

A Trip Down Memory Lane

By Karen | Published August 11th, 2011

There are those of you, I’m sure, who can still remember having to use the one and only corded rotary phone in the house (usually in the kitchen or hall) where all phone conversations took place–within hearing shot of everyone. Back then, privacy was a luxury unless your phone cord was long enough to close yourself in the bathroom.

Or maybe you belong to the generation for whom Facebook is a way of life, and you can never recall not having instant messaging and now your own cell phone and texting.

No matter your age, or how much of the history of social networking you can recall, I’m sure you’ll find this little trip down Memory Lane an interesting one.

Chart of The History of Social Networking
Via: Online Schools

Google Says: 3 Simple Actions to Improve SEO

By Karen | Published May 16th, 2011

Anyone responsible for SEO (Search Engine Optimization) knows that Google plays it close to the vest when it comes to revealing how they rank sites, so when Google does talk about such things, we web administrators listen.  In this short video, Google answers the question: “If you were an in-house SEO, what 3 things would you make sure you had included in your 2011 strategy?”

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