New York Presbyterian hospital needed us to create an entirely new brand for them. The hospital itself was well known and respected, but they’d never before offered a medicare plan for seniors.We developed the name, the logo, and the look and feel that would be used on all communications materials. While this was a product targeted to seniors, we understood the need to have it positioned as fresh and inviting, as well as healthy and vibrant. Our ads and brochures were all carefully crafted to promote a sense of both security and happiness.
